Volkswagen will increase the appeal of its current up! model in the young people segment with a special edition, based on the five door variant. Called Volkswagen Jeans up!, the small urban car comes customized with some external touches that remind us of the denim trend.
On the outside we can notice 16-inch alloy wheels "black triangle", chrome-finished exterior mirrors, athletic Foil on the side panels and the "jeans" lettering on the front doors. Tinted rear and side windows complete the look. The front end also receives new fog lights with chromed surrounds. Standard equipment also have a multi-function display and convenient cruise control.
The interior customization package includes seats (and pockets on the backs of the front seats) in jeans look with collars in leather look in the color "Sioux". There is also up! lettering in the door sill trims, carpet floor mats with colored stitching and chrome trim on air vents.
The steering wheel (with high-quality clip), the gear knob and handbrake lever are covered with dark leather.
The starting price of jeans up! is 12,375 euros and provides the customer a discount of 792 euros over a comparably equipped standard model.