Volkswagen of America unveiled its Game Day commercial. Viewers can catch "Get Happy" on the brand’s YouTube channel before it airs in the second quarter of the Super Bowl game.
This is the fourth consecutive year that Volkswagen has advertised on Game Day. Volkswagen’s 2013 Game Day commercial, "Get Happy" features a man who brightens up his dreary office environment with a positive attitude and inexplicable Caribbean accent.
"With ‘Get Happy,’ we set out to create a lighthearted and energetic ad to represent the positive energy and sunny disposition that only the Beetle and Volkswagen can deliver," said Mike Sheldon, CEO, Deutsch LA, Volkswagen of America’s creative Agency of Record. "We are thrilled to bring the Volkswagen brand essence to life on America’s biggest stage."
29 Jan 2013
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