You might be familiar with Lexus’s ‘The Hard Way’ campaign through which the Japanese manufacturer wants to underline their attention of implementing the best solutions when engineering their vehicles, in order to inspire absolute confidence.
One of the latest videos part of this campaign shows Lexus’s striving process of creating the lightest and strongest possible materials which on the Lexus LFA for example means weaving a chassis through a carbon fiber loom that looks like something from another planet.
Lexus’s carbon fiber loom is basically creating a three dimensional object which can afterwards be molded into a finished part.
Watch the video with Lexus’s carbon fiber loom after the jump.
Video: Lexus’s Carbon Fiber Loom
