Toyota and Mazda reached an agreement on the US market. Toyota will be producing its own version of the current Mazda2, after it bought the rights to rebadge the small car.
Mazda’s plant in Mexico, currently under construction, will produce a Toyota-brand vehicle for sale mainly in North America. The sub-compact Toyota-brand vehicle, to be based on the Mazda2, is to start production around the summer of 2015 at a pace of 50.000 units per year. The car will be sold through Toyota dealerships.
In exchange for the current Mazda2, Toyota will be investing an appropriate portion of production equipment costs and development costs related to the Toyota vehicle and also an appropriate portion of costs related to the plant’s production-capacity increase.
Both brands have something to win after this understanding:
-Toyota will strengthen its North American vehicle lineup
-Mazda will increase production efficiency and contribute to its profitability.
11 Nov 2012
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