URBAN meets COUNTRY – the motto associated with the MINI Countryman launch at the ‘MINI
Countryman Open Air’ event last night where well known producer Timbaland and US country singer Michelle Branch performed their newest single – ‘Getaway’ in-front of a selected audience of 500 people.
Customers will be able to buy the new MINI Countryman starting from September, and the company’s first SUV comes with AWD, suiting those who live in urban areas during the week and like to take family trips in the weekend.
You can find the Michelle Branch ft. TIMBALAND – Getaway music video available after the jump.
BMW Press release :
London. Last night, against the back-drop of the
metropolis’ skyline and in amongst the green fields of Mudchute
Farm in London, celebrations for the launch of the new MINI Countryman
culminated in world-exclusive performances by megastar producer,
Timbaland and U.S. country singer Michelle Branch at the ‘MINI
Countryman Open Air’ event. Their single
‘Getaway’ – which received its first-ever live
outing in front of a 500-strong audience including Eva Herzigova, Cat
Deeley, Margherita Missoni, Jade Parfitt, Poppy Delevigne, Donna Air,
Henry Holland, Jasmine Guinness, Tyrone Woods, Ben Grimes, Jack Kidd,
Ozwald Boateng and Hofit Golan – is set to be released this summer by
Warner Music.
The collaboration between one of the world’s most prolific
artist/producers and a U.S. country singer songwriter merged the
‘URBAN meets COUNTRY’ themes associated with the new MINI
Countryman. From on-site graffiti artists to VIP guests
wandering around in wellies and Henry Holland “House of
Holland” T-shirt-clad crew, the ‘MINI Countryman Open
Air’ fully lived up to the brand’s quirky spirit.
Warm-up acts came in the form of ‘folktronica’ musician
James Yuil and Hot Chip’s Joe Goddard spinning the wheels for
the lively crowd before George Lamb brought on-stage Michelle Branch
for her showcase of stellar pop-tinged modern country. As well
as the exclusive MINI Countryman song ‘Getaway’ making its
world debut in London, the MINI Countryman also had a starring role in
the world exclusive preview for the track’s music video.
Closing the night’s exciting mini festival, Timbaland rocked
everyone outdoors with his best known tracks including “Sexy
Back” and “Promiscuous Girl.”
To watch the making of and the music video for the new
‘Getaway’ track, visit www.press.bmwgroup.com
or http://www.minispace.com/mini-countryman-events/ and
for live footage of last night’s ‘MINI Countryman Open
Air’ event, visit www.youtube.com/mini.
The MINI Countryman launches in September 2010. This new MINI not
only represents a genuine cross-over in terms of car design – it
is MINI’s biggest and first-ever four door car – its increased
length and option of all-wheel drive will suit those living the
Urban-Country lifestyle, providing the perfect solution for getting
around town during the week and with enough room for family trips away
at the weekend. With all the fun and go-kart handling that is
expected from MINI, the new four-door option allows new buyers with
families the chance to enjoy the MINI experience.
Michelle Branch ft. TIMBALAND – Getaway
