Chevrolet is showcasing at the 2014 New York Auto Show its Autobots for the upcoming Transformers: Age of Extinction. As you know all three previous Transformers movies featured Chevrolet cars and now the fourth installment of the Hollywood blockbuster is coming with a Camaro as Bumblebee and a Corvette Stingray as Crosshairs.
“The Transformers movies have been a great partnership for Chevrolet by allowing us to introduce our vehicles to new fans, young and old, around the world,” said Tim Mahoney, chief marketing officer, Global Chevrolet. “Now for the fourth time, you’ll see a Camaro as a heroic Autobot, a fitting role for one of the stars of Chevrolet’s lineup.”
Furthermore, Chevrolet Sonic RS has transformed into a rally car while Chevrolet Trax will also play in the movie.
According to Michael Bay, Transformers: Age of Extinction will hit the theaters on June 27 and is also going to include cars such as Bugatti Veyron, Lamborghini Aventador and a Pagani Huayra.
“The Chevrolet partnership with this iconic Michael Bay movie franchise has become one of the longest-running and most innovative movie-brand relationships in film history. This new Chevy campaign will definitely bring new and exciting elements to a global audience of Transformers movie fans around the world", said LeeAnne Stables, executive vice president of Worldwide Marketing Partnerships for Paramount Pictures.
