A couple of days ago, Smart has published a video teaser previewing the design of the upcoming ForTwo and ForFour models. Today, the German car manufacturer is starting a new marketing campaign named "FOR".
The new campaign features a company’s new logo which is described as more self-confident and modern in character. Overall, the design is instantly recognizable, but the German officials says the brand rind is larger and radiates more strongly than before, and the brand name is more succinct and therefore more significant and visible.
Furthermore, the Smart officials have confirmed that the new FotTwo and ForFour generations will be revealed this month.
"With the ‘FOR’ brand campaign we are lending expression to the smart outlook and showing what drives smart, our staff and smart drivers. Smart is much more than just a car. Smart has always been a great idea for urban mobility. An idea that is always in motion because it sees the status quo as a challenge rather than an obstacle. An idea that faces the major and minor issues of urban traffic with a smile. And with answers that make life in the city easier, brighter and more carefree each and every day", says head of smart Dr Annette Winkler.
