The Smart Fortwo Pink Passion is a special edition model that is trying to raise money for Breast Cancer Campaign.
The automaker will create a life-size patchwork smart that will mark the launch of the Smart Fortwo Pink Passion, created from pieces of fabric (like shirts, bras, blankets etc.), collected from a list of over 20 celebrities that include Russell Brand, Ryan Giggs, Sara Cox, Elizabeth Hurley, Rachel Stevens and others.
The patchwork smart will be auctioned on eBay and the money that will get raised will be donated to Breast Cancer Campaign.
The Smart Fortwo Pink Passion will be sold in a limited run of 100 exemplars, and 10,000 GBP from total sales will also be donated to Breast Cancer Campaign.
Smart press release :
A whole host of famous names have joined forces to raise money for Breast Cancer Campaign, by creating a life-size patchwork smart car to mark the launch of the limited edition smart fortwo pink passion. The patchwork smart is made entirely of fabric donated by celebrities and will be auctioned-off with all proceeds going to Breast Cancer Campaign. smart will also donate £10,000 to the charity from sales of the smart fortwo pink passion.
Over 20 celebrities including Russell Brand, Ryan Giggs, Sara Cox, Elizabeth Hurley, Rachel Stevens, Twiggy Lawson, Joanna Lumley and Jane McDonald have all donated swatches of pink fabric to help create the life-size smart fortwo. The one-off patchwork smart car will be up for auction on eBay. It will be on show at Mercedes-Benz World in Surrey throughout October.
Franklin Jacoyange, Corporate Partnership Executive, Breast Cancer Campaign comments: ‘We are delighted to have the support of smart and so many celebrities during October’s Breast Cancer Awareness Month. Money raised will help the charity fund vital research to help us beat breast cancer.’
Fabric donated to create the patchwork smart includes everything from shirts and bras to blankets and babygro’s, with celebrities sending messages of support for the auction:
‘The squares were cut from my youngest daughter’s outgrown vests. I hope with all my heart that a cure for Breast Cancer will be discovered before she reaches womanhood’ – Radio 1 DJ, Sara Cox.
‘My piece of pink material is a bra because post breast cancer, I can no longer wear pretty underwired underwear like this…still, a small price to pay. Here’s to happiness and good luck with the auction’ – Chat show host and Breast Cancer survivor, Trisha Goddard.
‘I’d like to donate a doll’s babygro chosen by my daughter. Here’s to raising lots of money for Breast Cancer Campaign’ – Manchester United footballer, Ryan Giggs.
Celebrities who have donated fabric to the smart pink passion patchwork quilt are: Russell Brand, June Brown, Klariza Clayton, Twiggy Lawson, Claire Cooper, Sara Cox, Cheryl Fergison, Ryan Giggs, Trisha Goddard, Elizabeth Hurley, Twiggy Lawson, Zoe Lister, Joanna Lumley, Jane MacDonald, Kym Marsh, Martine McCutcheon, Dawn Porter, Adele Silva, Rachel Stevens, Margherita Taylor, Nina Wadia.
Only 100 models of the smart fortwo pink passion are available to buy in the UK, with smart donating £10,000 from the total sales to Breast Cancer Campaign. For further information on smart go to www.smart.com/uk.
Smart Fortwo Pink Passion – Quilt making video :
