Rolls-Royce wants to show its customer that its cars can be easily associated with current fashion trends. And what better car to prove that, than the Wraith.
PRATT Institute, the world-renowned art and design school located in the heart of New York City, will set the scene for the unveiling of the new Rolls-Royce model.
The new Wraith, whose unique features are sourced from Bespoke Tailoring and Haute Couture, represents the latest expression of innovative design for Rolls-Royce.
Fashion progressing like no other industry, this is the defining concept behind the development of ”Wraith – Inspired by Fashion” which includes materials, colours and textures acquired from the world of high-fashion.
At PRATT Presents Women of Influence in the Business of Style, Rolls-Royce joins fashion powerhouses Shirley Cook, CEO Proenza Schouler, Melisa Goldie, CMO of Calvin Klein, and Tracy Reese, Founder and Creative Director, The Tracy Reese label.
‘Wraith – Inspired by Fashion’ took part in a landmark shoot on the production line at the Home of Rolls-Royce in the South of England. A preview image, released today, provides a hint of the luxurious materials and sartorial features presented in the motor car, accentuated by fashion models, set against a backdrop of the hand-made motor cars. Further images will be released to coincide with the unveiling.