Rolls-Royce is a brand that puts a price on personalization. The car manufacturer allows customers to craft their own vehicles.
Recently, Rolls-Royce unveiled its customization abilities with sox one-off Phantom Series II. The event took place in Dubai and British artist Sacha Jafri was involved in the project.
The cars were designed to represent the five elements (wind, water, air, earth, and fire ) and humanity, which refrences Jafri’s “The Journey of Humanity”, an artwork which hold the official Guinness World Record for being the largest canvas painting ever produced.
The project with Rolls-Royce started in late 2020 and took two years to complete. Each car is one of a kind and can be bought.
“We saw this project as a unique opportunity for an exchange of ideas between the art world and our own specialisms in design, materials, and craftsmanship; that sense of discovery and shared inspiration really shines out from these amazing cars,” said Michelle Lusby, Bespoke Lead Designer based at the Rolls-Royce Private office in Dubai.
