The original Twingo – “The car that didn’t exist” – is celebrating its 20th anniversary this year. At the time of its launch, the model took the world by storm thanks to its bold design, innovative concept and playful demeanour, and ultimately racked up more than two million sales.
An ambitious project
In 1989, Renault asked project director Yves Dubreil to come up with a small car that was compact, practical, economical and comfortable – but not a direct rival to its big sister, Clio. Twingo’s conception was dictated by the ‘design to cost’ philosophy and the team’s mission was to propose a compact car, with pioneering, attractive styling at a reasonable price. To achieve that, the only solution was to take a completely different approach with the aim of making life easier… Strip out the superfluous and replace it with unique innovations such as the sliding rear seat.
A simple range
Unlike the diverse model ranges marketed many of its competitors, Twingo was unique inasmuch as it was available in a single version, with just one 1.2-litre, 55hp engine and one interior trim level which featured electric windows and apple green control stalks. Twingo was presented with four different body colour choices at its launch: Outremer Blue, Corail Red, Coriandre Green and Indien Yellow. Only two options could be specified: a folding canvas roof and climate control.
Small on the outside, spacious and versatile within
Twingo featured a monobox architecture which permitted a better distribution of space between the engine compartment and cabin. The wheels were pushed right out to the four corners of the vehicle and there was just one wheel size and a single engine.
These attributes enabled the interior space to be optimised. At the time of its launch, Twingo topped its class in the small city car segment in terms of height, width and knee room – most notably thanks to its innovative sliding rear seat. All four seats could in fact be folded flat to create an impromptu double bed – a unique offering in its field that immediately underscored Twingo’s smart design and versatility.
“It’s up to you to invent a lifestyle that goes with Twingo!”
This advertising slogan accompanied the launch of Twingo, dubbed by some as the ‘Frog from Billancourt’. The moniker Twingo – a blend of ‘Twist’, ‘Swing’ and ‘Tango’ – was emblematic of the unusual, dynamic and aesthetically-pleasing design of this vehicle which exuded optimism and joie de vivre. Twingo saw Renault take a totally fresh stance on the automobile. The deliberate polar opposite of a status-enhancing vehicle, it inspired a new type of consumption: people bought a Twingo for themselves, not to impress others. People appropriated Twingo for their own desires and invented a lifestyle that went with it.
A unique, engaging personality
Twingo was not a downsized version of Renault Espace. It boasted its own distinct personality, with a curvy, rounded exterior design that expressed strength and beauty with an almost human face. The design of the dashboard guaranteed perfect visibility and married simplicity, functionality (with the centre console) and a touch of humour with its hazard warning lights switch shaped like a clown’s nose.
