New car brand Qoros, once again attracted attention at the 15th Shanghai International Auto Show by collecting its first design award. In addition to catching the eye of hundreds of thousands of show visitors, the Qoros 3 Sedan received the Award for the Most Eagerly Anticipated Domestic Car of 2013 at the Most Beautiful Automobile China Awards ceremony.
The Qoros 3 Sedan was styled by the brand’s Executive Director of Design, Gert Hildebrand, who leads the Qoros design teams in Munich and Shanghai. The car exemplifies two core design concepts advocated by Hildebrand: perfect proportion and ‘less is more’.
The Qoros 3 Sedan is dynamic yet elegant, generously proportioned, and has a spacious interior and a larger footprint than other compact (C-segment) cars. It introduces several Qoros signature design themes that will feature on future models.
The Most Beautiful Automobile China Awards programme, one of the most prominent in the global auto design industry, honours the most beautiful cars on display at the Shanghai and Beijing Auto Shows. The prestigious awards were introduced in 2007 by Car & Driver China magazine.
Source: qoros
