In January 2012, Peugeot started building its new city car at PSA
Peugeot Citroen’s Poissy plant, adopted as the pilot site for
this new production.
At the sales launch of the Peugeot 208 in March 2012, Peugeot
declared its objective of winning back European leadership of the
B segment, the most contested in Europe.
The 208 is in line with
Peugeot’s sales objectives, scoring 221.000 units sold in 2012,
and 1st place in the B segment in Europe in December, ahead of VW
Polo and Ford Fiesta.
Second objective for Peugeot with the 208, provide evidence of
the move upmarket. In 2012, 39% of sales of the Peugeot 208 were
for the higher trim levels.
One year after the start of production in 2012, the Peugeot 208
has passed the mark of 300.000 units produced.
This 300.000th
vehicle came from the PSA Peugeot Citroën production plant at
Poissy.
On the occasion of the production of the 300, 000th Peugeot 208,
Gaëlle Monteiller, Director of the Poissy site, and Marc
Giulioli, Marketing Director at Peugeot France, met with a new
208 customer, from Toulouse, for a symbolic handover of the keys
that took place at the Poissy site.
25 Feb 2013
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