MINI will abandon Coupe and Roadster production starting next year. The two models did not impress in terms of sales since they were launched, two years ago, in 2012. MINI says it will concentrate on the new generation models, called superhero models. They are more important for the British manufacturer as they are considered big volume sellers, a priority for MINI in this difficult economic conditions.
“The Coupe and the Roadster will actually go out of production next year. They’ve run their life cycle,” MINI USA product boss Patrick McKenna said in a recent interview.
MINI Coupe
If we rewind the tape three years ago, we see that the MINI Coupe was the first two-seater to wear the MINI badge, and some of its highlights in terms of design include a distinctive, superimposed ‘helmet roof’, sharply ranked A-pillars and a wrap-around glass area, all part of a sporty, flat coupe silhouette.
MINI Roadster
On the other hand, the MINI Roadster was the brand’s first open top two-seater with a manually operated fabric roof targeting customers looking for a car that combines ‘elegant sportiness’ with ‘irresistible design’.
A batch of powerful engines combined with sophisticated chassis technology and handling are also features that make the MINI Roadster feel proud, and if compared to the Coupe version, two of the main differences apart from the missing rear seats are its 20 mm lowered ride height and increased luggage compartment with a capacity of 240 litres.
27 Nov 2014
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