Daimler’s approach to this year’s Super Bowl is an ad which reveals the company’s latest models, including the Mercedes SLS Roadster.
The Mercedes Super Bowl ad for 2011 is also presenting the new Mercedes C Class Coupe, the new SLK and CLS, models which can be viewed by around 90 million Americans watching the ‘big game’.
Just the hard top version the Mercedes SLS Roadster will extract power from a 6.2-litre V8 mated to a dual-clutch transmission, while the fabric roof mechanism demanded the replacement of gullwings with traditional opening doors.
The Mercedes SLS Roadster will premiere at the Geneva Motor Show in March.
Watch the Super Bowl XLV ad featuring the Mercedes SLS Roadster after the jump.
Video: Mercedes SLS Roadster in Super Bowl ad
