Daimler announced that their latest Mercedes and Maybach models will star in the Sex and the City 2 . The brand’s appearance in the forthcoming sequel in understandable, as exclusivity defines both the German automaker as well as the four characters – Carrie,
Samantha, Charlotte and Miranda.
Some of the models to appear in Sex in the City 2 include the Mercedes S400 HYBRID and the new E Class Cabriolet driven by Mr. Big, ar a G Class that belongs to Samantha. A number of Maybach saloons will also appear in Sex in the City 2 when the main characters decide to take an exotic trip.
As the countdown for the movie’s cinema launch has begun, Daimler has launched a special microsite and a Facebook competition where fans can experience a virtual journey through New York and also win various prizes.
Mercedes press release :
The "Sex and the City" style icons Carrie,
Samantha, Charlotte and Miranda are back. Beginning on 27 May 2010, the
much-anticipated sequel "Sex and the City 2" hits cinemas. And without
giving too much away, we can reveal that the four friends have stayed
true to their exclusive lifestyle. In addition to the S400 HYBRID, Mr.
Big now also drives through the streets of New York in the new star from Mercedes-Benz: the E-Class Cabriolet. Meanwhile, Samantha drives in the
legendary offroader from Mercedes-Benz, the G-Class. And for the first
time, the four girlfriends head off together for an exotic trip where
they are chauffeured in the comfort of luxurious Maybach saloons.
As the exclusive automobile promotional partner
of “Sex and the City 2”, Mercedes-Benz is preparing to accompany the
film’s launch in cinemas with its own microsite and an exceptional
competition on Facebook. Offered as the top prize is a trip for four to
New York City, including a visit to Mercedes-Benz Fashion Week New York.
"Style, excitement and elegance – these are the
very values which the brands Mercedes-Benz and Maybach represent, as
does ’Sex and the City’, hence it is logical for us to have a presence
with our vehicles in the sequel to this film phenomenon", according to
Anders Sundt Jensen, Vice President Brand Communications Mercedes-Benz
Cars.
Microsite forms the central element
Immediately, all "Sex and the City 2" fans can
immerse themselves in the world of the four friends from New York at www.mercedes-benz.com/sexandthecity – together with the new Mercedes-Benz
E-Class Cabriolet, which has been available in Germany since the end of
March. The microsite invites fans to take a virtual journey through New
York’s nightlife. Each of the menu items features a specific street
which also plays a part in the film. Navigation is via signposts.
During their tour, fans will find a host of
information on the film, the official trailer, as well as a picture
gallery depicting scenes from the film as well as the shooting of the
film. In addition, the microsite also has information on Mercedes-Benz’s
commitment to fashion, as well as the E-Class Cabriolet. Anyone wanting
to learn more about this new star from Stuttgart can obtain additional
information on the vehicle via a specific link.
Facebook competition marks the countdown
to the launch in cinemas
The microsite provides a foretaste of the main
prize on offer as part of the Facebook competition, which marks the
countdown to the launch in cinemas starting since begin of May. "Sex and
the City" fans can take part in the game at www.facebook.com/sexandthecity2roadcouture and enjoy the opportunity to win a
prize each day. On entering the site, fans will be greeted by a
Mercedes-Benz E‑Class Cabriolet, filled with 27 gift boxes. Each box
contains an exceptional prize, such as a Swarovski wrist watch, a HP
entertainment notebook, or the sunglasses which Carrie is wearing on the
"Sex and the City 2" film poster, for example.
Only a specific gift box can be opened each day.
Anyone who works out the clue and opens the correct box will be entered
in the day’s prize draw. All participants will be included in the draw
for the main prize. The last gift box will be opened to coincide with
the film launch in cinemas on 27 May; up for grabs as the main prize is a
trip to New York City. The winner will fly out in September 2010,
together with three friends, to Mercedes-Benz Fashion Week New York,
where as VIP’s they will be able to follow in the footsteps of Carrie,
Samantha, Charlotte and Miranda and experience the latest fashion trends
firsthand. All winners will be chosen each day at random and notified
via email.
The microsite and the Facebook competition will
be accompanied internationally by a variety of cross-media communication
measures. In addition, Mercedes-Benz in the USA has also tagged its
very own "Sex and the City 2"-related advertisement.
Mercedes-Benz USA E-Class Cabriolet
commercial support
In addition to its appearance in the movie and
further highlighting the universal appeal of the 2010 E-Class Cabriolet,
Mercedes-Benz USA will debut a humorous print advertisement based on
the four girls personalities.
The “Sex and the City 2”-based print ad for the
E-Class Cabriolet features the same Quartz Blue E-Class Cabriolet that
arrives for a Connecticut wedding scene in the movie. Set on a
spotlighted stage with its top down, the E-Class Cabrio perches beneath
sparkling show lights that say, “Stylish Enough for Carrie, Luxurious
enough for Charlotte, Smart enough for Miranda and Fast enough for
Samantha.” Near the “Sex and the City 2” movie logo at the far right
continues the tag, “The stunning. The talented. The New Mercedes-Benz
E-Class Cabriolet.”
Supporting the exclusive print ad, a customized
TV spot which features the use of AIRCAP will use the closing
tagline of “The New Mercedes-Benz E-Class Cabriolet. See its debut in
“Sex and the City 2,” opening in theatres May 27.” Targeted toward
entertainment shows, the advertisement will air prominently during the
last two weeks in May.
About the new film "Sex and the City 2"
Carrie, Samantha, Charlotte and Miranda take
another bite out of The Big Apple in “Sex and the City 2,” the sequel to
the 2008 summer blockbuster. New Line Cinema Presents, In Association
with Home Box Office, In Association with Village Roadshow Pictures, A
Darren Star Production, A Film by Michael Patrick King, Sarah Jessica
Parker, “Sex And The City 2,” starring Kim Cattrall, Kristin Davis and
Cynthia Nixon, with John Corbett and Chris Noth. Written and directed by
Michael Patrick King, based on the TV Series Created by Darren Star,
based on Characters from the book by Candace Bushnell. The film is
produced by Michael Patrick King, Sarah Jessica Parker, Darren Star and
John Melfi. Toby Emmerich, Richard Brener and Marcus Viscidi serve as
executive producers. The film will be released worldwide beginning
Thursday, May 27th, and has been rated R for some strong sexual content
and language. www.sexandthecitymovie.com.
