In an effort to increase its appeal to posh clients, Maserati joins forces with one famous football player and launches a special edition, called MC20 Fuoriserie Edition for David Beckham.
The ambassador of the Italian automotive brand becomes a designer with the help of the Maserati Centro Stile.
This project is part of Maserati’s Fuoriserie Customization Program, which in its various styles allows customers to create their tailor-made Maserati. The car, intended as a symbol of true luxury in the third millennium, shows the world its unique nature and personal character. Maserati Fuoriserie is a blank canvas and the House of the Trident truly offers an array instruments to create with. The rest is left to the clients taste and inspiration, giving them the opportunity to set their own trends and express their personality.
After a personalized and collaborative design process, Beckham and the designers of the Maserati Centro Stile created the MC20 Fuoriserie Edition for David Beckham. This car translates true passion into a carbon fiber monocoque, entirely Made in Italy, and powered by a patented V6 petrol engine derived from Formula 1 technologies.
In this story, the starting point is Miami, the home of Beckham’s US soccer club, while the end result is black and pink, a chromatic dichotomy, as well as the interplay between glossy and matt surfaces. The team colors are, black and pink, and the uniforms are characterized by contrasting glossy-matt treatments.
Starting from this as an inspiration, the bodywork features a glossy black tone which contrasts with the Trident logos on the grille and on the C-pillar, in black, but with an opaque finish. The Maserati lettering on the rear is also opaque, while the MC20 badge on the door is pastel pink, as are the Brembo brake callipers.
The interior, in leather and Alcantara, is black with contrast-stitching in pink. The backrests, in Alcantara, are worked with a tone-on-tone laser engraving method and the headrest features a three-dimensional pastel pink embroidery.
Finally, in the center tunnel between the two seats, a personalized nameplate with a glossy-matte effect: at the top, next to the Trident, the Maserati Fuoriserie lettering is pastel pink, at the bottom the italic s “For David” appears with an aluminum effect.
