Sergio Marchionne, CEO of Fiat Group, and Gildo Zegna, CEO of
Ermenegildo Zegna Group, have signed a three-year agreement
giving birth to a long-term partnership between the two brands,
both representing Italian design and manufacturing excellence
worldwide.
The first step in this direction pays tribute to the forthcoming
Maserati Centennial in 2014, with a Limited Edition of the new
Maserati Quattroporte by Ermenegildo Zegna. The Maserati
flagship will be reinterpreted and customised with new colours,
materials and trims, inspired by the collections of Zegna.
In
particular, fabrics will be produced by the historic Lanificio
Zegna wool mill in Trivero (Italy).
Furthermore, a whole range of new optional trims by Zegna will
be available for all Maserati models in 2015. In 2016, taking
advantage of the Zegna Group long-term experience in
‘custom-made’ fashion clothes, Maserati will approach new
tailor-made solutions, with new colours and trims available
exclusively.
The Maserati Quattroporte Limited Edition by Ermenegildo Zegna
will be produced in 100 units only and customers will benefit
from a unique collection of accessories by Zegna, specially
designed for each Maserati. The first prototype will be unveiled
during one of the forthcoming International Auto Shows.
17 Apr 2013
0
