Singer Kylie Minogue will appear in cross media publicity as part of a partnership with Lexus which will promote the launch of the new Lexus CT 200h.

Lexus says they chose Kyle due to the fact that both the singer and the new CT 200h can be described by the same words, which are elegant, contemporary and chic.

Cross media publicity means that Kylie Minogue will be part of the ‘Quiet Revolution’ marketing campaign, as well as TV commercials and print advertisements for the Lexus CT 200h.

In the same time Lexus will be the lead sponsor for the superstar singer’s Aphrodite – Les Folies 2011 UK tour.

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Lexus press release :

  • Kylie Minogue to support the launch of the new Lexus CT 200h
  • Superstar singer to appear in cross-media publicity for the new Lexus full hybrid luxury hatchback
  • Lexus announced as lead sponsor of Kylie’s 2011 UK concert tour

Elegant, contemporary and chic: you might choose the same words to describe both Kylie and the new Lexus CT 200h. Lexus is proud to announce a new partnership with the global superstar to launch its new full hybrid luxury hatchback into the heart of a new market sector.  The new relationship will see Kylie – one of the world’s most iconic performers – supporting the introduction of the new Lexus CT 200h through the cross-media “Quiet Revolution” marketing campaign and publicity. In addition to appearing in the upcoming TV commercial and print advertisements, Kylie will take delivery of her own personally specified Lexus CT 200h.

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At the same time, Lexus will be the lead sponsor of Kylie’s Aphrodite – Les Folies 2011 UK tour – destined to be one of the most visually spectacular and technically complex shows ever staged in the UK.

Kylie, who has enjoyed huge success as an actor, singer, dancer, model and designer, said: “I am absolutely delighted to be working with Lexus on the launch of their new full hybrid CT 200h. I’ve been lucky enough to have a preview of the car which is both stylish and elegant and will definitely create a Quiet Revolution”.

Belinda Poole, Lexus Director, said: “Kylie is the perfect ambassador for Lexus and the new Lexus CT 200h. Kylie has the energy, style and exceptionally popular public profile that will reach directly to
customers new to the Lexus brand.”

Source: Lexus