Kia is on track for a future EV range after a long series of victories with the e-Niro and e-Soul. Kia will establish a leadership position in the global EV market by responding to fast-growing global consumer demand for EVs. The brand will launch a diverse range of dedicated BEVs and partner with EV charging companies worldwide to achieve this.
Kia Motors Corporation has shared a glimpse of its global electric vehicle (EV) business strategy, revealing an early sketch of several of the brand’s future dedicated Battery Electric Vehicles (BEVs).
Under Kia’s ‘Plan S’ strategy, announced at the start of 2020, the brand plans to expand its BEV line-up to 11 models by 2025. Over the same period, Kia is aiming for BEVs to account for 20 percent of the brand’s total vehicle sales in advanced markets, including Korea, North America and Europe. Seven dedicated BEVs in the sketch revealed today will be launched by 2027.
Earlier in January, Kia Motors unveiled its ‘Plan S’ mid- to long-term future strategy, outlining the brand’s plans to transition its future businesses to focus on BEVs and mobility solutions. Kia is focused on securing a global EV leadership position by launching dedicated BEV models and innovating in areas such as production, sales and services.
Kia Motors is undergoing a company-wide transformation in order to realize ‘Plan S’. The CV model, due to launch in 2021, will encapsulate the brand’s attitude towards innovation and change, presenting a new design direction that signifies Kia’s transition to an EV-focused business strategy. Kia’s new design philosophy embraces progress, diversity and a rich composition of contrasting elements.
Kia aims to increase its number of dedicated EV work bays in Korea to 1,200 by 2030. In other markets worldwide, Kia will increase its number of EV work bays to 600 by the end of this year, and more than 2,000 by 2023. Kia also plans to develop its own programs to train EV maintenance professionals.
Kia sees the expansion of electric charging infrastructures as a pre-condition for the popularization of EVs and continues to explore activities worldwide to improve charging accessibility for drivers.
Worldwide, Kia is establishing more than 2,400 EV chargers in Europe and around 500 in North America, partnering with its dealer networks. Kia plans to continue to increase its charging infrastructure in line with the growing market for EVs.
