As you may know Lana Del Ray is the Jaguar ambassador and the 2013 F-Type stars in her latest Burning Desire video. The American artist has confirmed collaboration with the British car maker in September 2012 and sang at the car’s global reveal.
The latest Burning Desire video clip was filmed in South East London at Rivoli Ballroom, a Grande II listed ex cinema that was transformed in the 50’s and now is the only intact ballroom in London from that time.
Jaguar also plans a film entitled "Desire" in witch will see the Golden Globe winner Damian Lewis. The movie shows us the story of Clark, a car deliver who gets into trouble after meeting a mysterious young woman.
Source: Jaguar
