Honda intends to launch a new global EV series at CES 2024 as part of its declared objective to achieve carbon neutrality for all of its products and business operations by 2050. The automaker has set a goal of 100% zero-emission electric vehicles by 2040, which will comprise both fuel-cell electric FCEV and battery-electric EV vehicles.

Honda will have a booth on-site at CES as well as a dedicated website to promote the new series. The automaker said the exhibit will include the worldwide EV series cars, as well as several Honda technologies. As part of the announcement, they also shared a teaser image of an electric concept car that would premiere at the show.

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Honda also said that it will alter its business processes to comply with the new global brand slogan, “The Power of Dreams – How We Move You.”

Source: Honda Motor