Ford chose to present the new Ford Mondeo Vignale Concept with an exclusive and sophisticated four-door saloon body style, and also as a wagon; both featuring 20-inch Vignale alloy wheels with in-depth detailing and high-quality finish, “Vignale” badging, chrome door handles and mirror caps, mesh grille, unique front bumper and fog lamp design, and exclusive “Nocciola” paint colour.
The Ford Mondeo Vignale Concept also features quilted trim, chrome lower mouldings and leather armrests for door interiors, and exclusive seating with “Vignale” detailing and high-quality, soft-touch leather that extends to the steering wheel, instrument panel, centre console, door top-rolls and centre arm-rest. Embossed scuff plates and luxury floor-mats with high-quality edge wrap enhances an ambience that combines traditional coach-building with contemporary design and material trends.
Ford SYNC with MyFord Touch in-car connectivity system will enable integration of smartphones and deliver WiFi capability, while front and rear Park Assist with Rear View Camera will make parking easier and Adaptive LED headlamps will deliver enhanced visibility.
Ford is continually developing its own unique take on modern luxury and design, and this year was the first auto manufacturer to participate in the world’s leading furniture design show – Salone Internazionale del Mobile in Milan. The company’s design DNA and the influence of furniture and fashion trends was evident in the bespoke Ford Design chair, lamp and watch displayed at the event.
Selected Ford dealerships will offer a tailored Ford Vignale experience, which promises to deliver high service levels and stimulating, stress-free environments where customers can sample exclusive materials and colours, and discover exciting features and technologies.
The Ford Vignale vision includes providing customers with collection and delivery for vehicle servicing, a free lifetime carwash and invitations to exclusive events. Customers also could expect a dealer principal greeting on the handover of their new car, a named and dedicated point-of-contact and branded handover documents including a leather document wallet.
Ford Vignale, which starts with the Mondeo Vignale saloon and wagon in early 2015 and will be extended to further models, responds to an increasing trend towards time-saving services, and reflects demand for high-end Ford products. Higher specification models currently account for more than half of Ford’s large car sales in Europe.
Vignale is also inspired by exclusive services from beyond the world of automotive. These include VIP air-travel services that offer collection services, dedicated check-in and security and clubhouse access; and exclusive banking and credit card services with dedicated relationship managers, reward points, concierge services and partner brands such as hotel chains, restaurants and entertainment venues.
