Ford’s Brazilian division has filed a lawsuit against Nissan Motor Co., after the Japanese automaker’s local management team has created a commercial in which it criticizes the Blue Oval for charging its customers too much for the Focus hatchback.
This commercial was supposed to boost sales for the Nissan Tiida hatchback, but it was withdrawn from national TV after Ford accused its Japanese competitor of "improper brand use" and "unfair competition."
The Tiida commercial shows two rappers impersonating Ford engineers who talk about how they became rich after putting a high price tag on the Ford Focus hatch. The commercial also contains numerous bikini dressed models drinking champagne and some of the messages translated into English say something like this : "All the luxury that I got, I got it with your money," or "Don’t weep because
you’re paying extra money — your money was well spent, look what I do
with it."
28 Mar 2011
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Ford Sues Nissan over Tiida Commercial
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Eee you cheeky monkeys!