Ford Mustang Mach-E fragrance smells like gasoline

In the near future, more cars will be electric. In Europe, for example, starting in 2035, car manufacturers won’t be allowed to sell any petrol or diesel-powered cars.

This doesn’t mean that the smell of gasoline or diesel will vanish, but you won’t sit in it all day in the city centers. As a result, Ford Europe has come up with a strange idea: to launch a fragrance that smells like gasoline.

It was named Mach-Eau GT and, as you can imagine, it was designed to be used with the Mustang Mach-E, the first global electric SUV made by Ford.

The fragrance was introduced during the Goodwood Festival of Speed, but there is a catch: the fragrance isn’t available to buy. It is just a part of Ford’s goal to trash some myths about electric cars and convince non-EV owners about the electric future that we’ll see so soon.