Ford is leveraging the hugely popular 2013 UEFA Champions League Final
football match on Saturday to give a first flavour of a new brand
campaign featuring surprising and remarkable technologies available
across Ford’s family of vehicles.
The entertaining brand-wide campaign, which breaks sharply from
conventional car ads that highlight individual models and discount
prices, brings to life Ford’s promise to “Go Further” for the 90,000-
strong crowd at London’s Wembley stadium and a multi-million TV
audience across the UK.
Ford will run a 30-second TV ad during the half-time break of the
final between FC Bayern Munich and BV Borussia Dortmund.
The ads, as
well as perimeter boards at the game will direct viewers to visit a
special new web site at www.ford.com that includes a series of
entertaining videos and information about Ford technologies.
“The UEFA Champions League Final has a bigger TV audience even than
the Super Bowl,” said Roelant de Waard, vice president, Marketing,
Sales and Service, Ford of Europe. “It’s the perfect opportunity to
present the Blue Oval to millions of customers as a brand that offers
great cars with remarkable technologies that make life a little
easier, safer and more fun.”
23 May 2013
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