The Ford Bronco is back, you already knew that, and lots of fans were out there to celebrate this thing. Also, lots of fans decided to make a deposit for a future Bronco order.
The amount was not big: a $100 USD refundable deposit. Even though we don’t have an official number regarding the deposits, Ford officials are pretty sure that the dealers can translate more than 75% of the Bronco deposits into orders.
“We’re really trying to have an equitable and fair process for allocating to dealers. We have dealers that will get hundreds of Broncos allocated to them in 2021 and you go from there. Bigger dealers with lots of reservations will generate the most allocation, but we’re going to try and take care of every dealer who has reservations”, said Mark LaNeve, Ford Vice President of U.S. marketing, sales and service.
Before the pandemic, Ford officials said that they expected sales of the Bronco to hit at least 200,000 units in 2021.
