The British luxury car manufacturer announced that five bespoke Rolls Royce models are heading to Paris, as part of their extensive personalization program presentation.
These five bespoke Rolls Royce models include a Phantom Extended Wheelbase in Gunmetal metallic with Sunrise
leather interior, a Carrara White metallic Phantom Drophead Coupe
with Hotspur Red leather interior, a Phantom Coupe and two Ghosts.
The Rolls Royce Phantom Extended Wheelbase will also present a classic selection of intererior bespoke elements like, seat piping, instrument dials, control dials, clock face and monogram embroidery.
The British company will also bring to Paris their bespoke 4-person picnic set.
Rolls Royce press release :
Bespoke design will take centre stage for Rolls-Royce Motor Cars at Paris this year, as five models featuring the company’s extensive personalization programme take to the stand. The collection includes a sumptuous Phantom Extended Wheelbase in Gunmetal metallic with Sunrise leather interior and a Carrara White metallic Phantom Drophead Coupé with Hotspur Red leather interior. A Phantom Coupé and two Ghosts complete the presentation.
“Ghost is a more approachable Rolls-Royce that is bringing an entirely new type of customer to the Rolls-Royce brand,” said CEO Torsten Müller-Ötvös. “But in Paris we are also demonstrating how we continue to strengthen our position as the pinnacle luxury brand thanks to the enduring appeal of Phantom family and the depth of our bespoke personalisation service.”
As well as a unique exterior colour and sunrise leather interior, the Phantom Extended Wheelbase features a selection of classic bespoke interior design elements. This includes seat piping, mother of pearl centres to white instrument dials, control dials and clock face, Rolls-Royce monogram embroidery in all head restraints and personalized tread plates inscribed with Mondial de l’Automobile Paris 2010.
In a continuation of the bespoke theme, Paris will also play host to Rolls-Royce Motor Cars exclusive four-person picnic set. This bespoke commission was designed in-house and developed on site by craftsmen and women at the Rolls-Royce plant in Goodwood, England.
Further images and details of the Phantom Coupé, Phantom Drophead Coupé and Ghosts will be released to on press day, 30 September 2010.
