A few weeks ago, Fiat has published a teaser with the upcoming 600 model. We didn’t had any clue about what this is going to be, and as a result, the Italian manufacturer has come back with a new batch of teaser picture. So we can get an image of what to expect.
The future Fiat 600 will be a crossover/SUV. We don’t know how big it will be, but we can assume we will see some replacement of the current 500L SUV. To speak in other wors, a B-segment SUV.
The new teasing campaign is promoted unde the slogan “Italy. The land of colors. Fiat. The brand of colors”, and the new pictures were made during a stunt-like video.
“Italy is the country of colors and, starting from today, Fiat’s cars too. This choice further communicates to people the New Dolce Vita values and the Italian DNA embodied by the brand. Fiat wants to inspire people to live with optimism and positivity and this will also be one of the missions of the new Fiat 600e, the electric for families and friends, which will be presented on 4th July”, said Olivier Francois, Fiat’s CEO.
