Fiat plays with its abbreviation stereotype in the US, trying to promote the new 500X. The small crossover was introduced on the American market during last weeks Los Angeles Auto Show and is now trying to find a proper commercial that people will remember.
We all know the joke that says Fiat is in fact an abbreviation of "Fix it again, Tony". Fiat also knows this joke and was not affraid of using it in the right way to promote the 500X: the message is simple and sure to make you laugh.  Fiat has "fixed the sedan".