The Prancing Horse introduces their new ‘Tailor Made’ personalisation program for those who cannot quite match their personality and tastes with what a standard Ferrari offers in terms of style.
Thanks to this new program customers will enjoy total freedom in choosing the materials, colours, accessories and finishes for their Ferrari while being assisted and guided through the selection process by their own Personal Designer. The Designer will present a huge array of samples in an area that will feel like an haute couture studio.
Customers can track the various processes involved in creating their bespoke car and can also go to Maranello, Italy to pick it up themselves.
Ferrari is already offering three collections that stand true to their DNA and are part of the Tailor Made program which are called Scuderia, Classica and Inedita.
The Scuderia is the collection which pays homage to the track and uses materials such as carbon fiber, Kevlar, rubberised leather, Alcantara and microfibres.
The Classica borrows its styling cues from Maranello’s iconic GTs and offers a modern yet still classic look.
As for the third collection, Inedita, in this case the company concentrated on introducing innovative styling cues by experimenting with options such as bold leather upholstery, suit fabrics and technical fabrics.
