After Geneva, it’s Shanghai and LaFerrari is again the main attraction of the show. As was the case just over a month ago at the Geneva Motor Show, Maranello’s hybrid supercar attracted the most attention from the press and public alike in Shanghai.
“China is strategically very important for us and we will continue to invest in this market,” stated Amedeo Felisa, Ferrari CEO, in his speech. “As of today, we already have 25 dealerships and to the intention is to reach 30 in 2013, before adding a further five the following year.”
After a very positive sales performance in Greater China (People’s Chinese Republic, Hong Kong and Taiwan) in 2012, when it became the second market in the world for the Prancing Horse with around 800 cars sold, the results in the first quarter of this year have also been positive. The Maranello MD placed particular emphasis on the extensive work carried out by Ferrari on reducing consumption and emissions of its range of cars, which has been reduced by 40% in the past five years, along with an increase in power of around 100 hp.
Only 50 LaFerraris will find their way into the hands of owners in Greater China, out of a total production run of 499. Here too there have been many more requests than can be accommodated, as is the case all over the world.
Source: Ferrari
