Dodge thought that it could boost the current Viper sales with a special edition, highly customizable, with many color options. We might say that this idea came from Italy, as the Fiat Group, who currently owns Chrysler and Dodge, is very fond of coloring your car in every kind of paint you want.
 
Take the current Fiat 500 range for example. It looks like the supercar is following closely, as the car will offer a program that gives Viper customers the opportunity to create their very own one-of-one American hand-built exotic performance car, personal concierge and the ability to virtually follow along the build process through the Viper Ambassador website.
 
With 8,000 exterior color options, 24,000 custom stripe colors, 10 wheel options, 16 interior trims and 6 aero packages, there are more than 25 million ways for buyers to customize their one-of-a-kind Dodge Viper. And so that the clients won’t lose themselves surrounded by this amount of customization, Dodge will provide a complimentary Viper speed form replica so they can confirm their color selections before their Viper is built.
 
The new 2015 custom Viper GTC model features all the content of the new GT model, and adds the ability to customize a ‘1 of 1’ design, a personalized instrument panel badge, Concierge Service and Viper Ambassador Owner’s Portal with exclusive sharable content to track the build of the car.  All this for a price of $94,995 USD. 
 
And, fortunately, no two customers can order the same configuration, including color in the same model year. Dealers will start taking orders in February. Production is scheduled to start at the Conner Avenue Assembly Plant in the second quarter of 2015.