I assume all of you heard about BMW and the heated seats subscription. Even thought is not such a bad idea to offer a service like this, the guys from Dacia have decided to make fun on this particular story.
In order to do that, some selected Dacia dealers form UK gave to their customers the “Heated Seat Saviors” which are basically water bottles to worm you in the winter.
As you already know, Dacia is a brand which offers simplicity and with this marketing campaign, the Romanian brand wanted to underline that in the UK, the Sandero Stepway, Duster and Jogger are standard equipped with heated seats.
“Heated Seat Saviors are a bit of fun, but they do highlight the direction the wider industry is going regarding subscription-based access to features. Asking someone to pay extra to activate factory-fitted equipment certainly isn’t Dacia!”, said Luke Broad, Dacia UK Brand Director.
