French automaker Renault announced that their Dacia brand will enter the UK market at the end of 2012. The news was confirmed yesterday at the 80th edition Geneva Motor Show and the first model to be sold in UK will be the Dacia Duster compact off-roader.
The Dacia Duster price for UK will be around 10,800 GBP for the 4×2 version which will practically make this new SUV the cheapest on Britain’s market.
Still the automaker says that more official details regarding the Dacia Duster price for UK will be announced at a later date.
The Dacia Duster model sold in UK will be right hand drive .
Renault press release :
British buyers will be able to see, drive and own a Dacia from the
end of 2012, following confirmation at the Geneva motor show yesterday,
that the fast-growing brand will launch in the UK.
Bought by Renault in 1999, Dacia (pronounced ‘Dat-ch-a’), has been
transformed over the last decade, to the point that it has become a
global automotive phenomenon, selling 1.25m vehicles in the last five
years.
With the unveiling of its new Duster compact off-roader in
Switzerland this week, Dacia now offers a six-model range, appealing to
a wide cross-section of buyers. Thanks to an unbeatable cocktail of
price, space and equipment, in recent times, the brand has appealed to
thrifty drivers in every country in which the brand is on sale.
Dacia has already taken many markets by storm within months of
launch, so the arrival of the new value brand in the UK, is certain to
shake up the market.
Just as a guide to how competitive the new models could be when they
come to the UK, the new compact off-roader, Duster, will sell from just
11,900 euros in 4×2 guise (around £10,800 based on a 1.10 exchange
rate) in Europe at launch.
Dacia: a force to be reckoned with
Originally intended largely for emerging markets, the first completely
new Dacia model was the first 5,000 euro car, the Logan saloon.
However, following an unpredecented clamour for its release in Western
Europe too, the four-door model and its subsequent siblings have gone
on to become arguably the biggest motor industry success story of the
last decade.
In fact, 2009 was Dacia’s fifth consecutive year of double-digit
growth, having more than tripled sales from 100,000 to 311,874 over the
last five years alone. In Europe particularly, even against a gloomy
automotive industry backdrop, Dacia posted an impressive 91 per cent
sales increase in 2009. Canny French and German buyers topped the list
of export markets, snapping up more than 150,000 versions of the Dacia
range alone (Sandero hatchback and Logan family: saloon, MCV –
seven-seat estate, pick-up and van) just last year, making the Romanian
marque a top-ten brand in France in the process.
With right-hand drive production of Duster now confirmed for 2012,
plans have been confirmed to make the UK the final piece of the key
European vehicle market jigsaw.
Commenting on the news of Dacia’s impending arrival on British
shores, Renault UK’s Managing Director, Roland Bouchara, said, "We’ve
been watching Dacia’s remarkable success closely over the last few
years, so naturally I’m thrilled that we’ll soon be able to start
showing the British public what all the fuss has been about across the
water. With value-for-money, downsizing, fuel economy and emissions all
becoming increasingly important, we want to show that Dacia can appeal
to the head, the heart and the wallet."
Offering a great package of proven technology, impressive
reliability and an unrivalled blend of space and equipment for the
price, the countdown to one of the UK’s most exciting automotive brand
launches begins today.
Further details regarding Dacia’s arrival in the UK, including
pricing and dealer network will be announced at a later date. In the
meantime, potential customers wishing to be kept abreast of all the
latest developments in the lead-up to launch, should go to www.daciacars.co.uk or call 08000 723372.
03 Mar 2010
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