Chevrolet will help power a little snail named Turbo in the upcoming DreamWorks Animation feature film bearing his name. The collaboration between Chevrolet and DreamWorks Animation will engage fans in the U.S. and select international markets and serve to enhance the film’s authentic racing environment.
As part of this alliance, Chevrolet has created a special real-life replica of a custom Camaro featured in Turbo. The comprehensive campaign also includes television, print, and online advertising, a social media push and dealership activations in key markets.
Chevrolet design consulted with DreamWorks on the animated versions of the Camaro and the Chevrolet-powered Indy cars that appear in the film, which premiers in the U.S. on July 17. Turbo marks the first time DreamWorks Animation has partnered with brands in this way.
Chevrolet plays an integral part in two of the film’s key moments. Turbo receives his speed after an encounter with a Chevrolet Camaro and later, the Chevrolet “bowtie” logo features prominently in scenes set at the Indianapolis 500. Mirroring the film, the Chevrolet logo will be featured prominently at the race this weekend.
Source: Chevrolet
