Not so many good news for BMW on the US market, where it topped the premium sales for the last five years. The Bavarian manufacturer is loosing ground after a 6.4 percent decrease in May for a total of 29,017 compared to 31,003 vehicles sold in May, 2015. Year-to-date, BMW brand is down 8.7 percent on sales of 124,581 compared to 136,447 sold in the first five months of 2015.
All this even if the BMW Sports Activity Vehicles gave a boost to May with the new BMW X1 leading the way, increasing 93.9 percent, the BMW X3 increasing 28.0 percent and the BMW X6 increasing 26.0 percent.
In total, the BMW Group in the U.S. (BMW and MINI combined) reported May sales of 33,612 vehicles, a decrease of 8.8 percent from the 36,836 vehicles sold in the same month a year ago. Year-to-date, BMW Group sales are down 9.8 percent on sales of 144,811 in the first five months of 2016 compared to 160,533 in the same period in 2015.
Same situation for Mini in the US, which reported 4,595 automobiles sold, a decrease of 21.2 percent from the 5,833 sold in the same month a year ago. Year-to-date, Mini USA reported a total of 20,230 automobiles sold, a decrease of 16.0 percent from 24,086 automobiles sold in the first five months of 2015.
“The shorter number of selling days in May no doubt affected the month totals but the ongoing transition to X models remains clear,” said Ludwig Willisch, President and CEO, BMW of North America. “The BMW X1 grows more popular each month with its siblings X3 and X6 giving it strong support. The X5 was limited only by availability but that will continue improving in the months ahead.”
