The German automaker launched an aggressive awareness campaign in the US, to promote the Audi TDI clean diesel technology as the road to energy independence. Audi wants to change Americans perception regarding diesel engines, and to do this they will run a series of television ads that will get aired all summer-long plus a Facebook-driven charitable donation supporting The Nature Conservancy.
Through the Audi TDI clean diesel as the road to energy independence campaign we also get inform that America is able to reduce its consumption with 1.5 million barrels of foreign oil per day if one-third of Americans would switch from gasoline to clean diesel, which is the equivalent of planting 2.2 billion trees. foreign oil have been introduced, but few are as convenient, accessible, and fun as simply switching from regular gasoline to clean diesel."
Not only do the statistics on clean diesel show a dramatic change from the smoky, noisy, and dirty diesel image of the past, but these truths prove that diesel is a viable, ready-to-go solution for reducing America’s dependence on foreign oil.
TDI Clean Diesel: The Truths
– A U.S. EPA analysis found that if one-third of Americans fueled their cars, pick-ups and SUVs with clean diesel instead of gasoline, the United States could send back 1.5 million barrels of foreign oil per day.
– One drop of diesel fuel has 12% more power than one drop of gasoline.
– TDI clean diesel engines reduce carbon emissions by 20% over gasoline engines.
– If one-third of Americans switched from gasoline to clean diesel, it would be the equivalent of planting 2.2 billion trees.
"Many Americans still don’t understand the benefits clean diesel provides," said Scott Keogh, Chief Marketing Officer, Audi of America. "That’s why Audi developed an intensive campaign to spread the truth about TDI technology. Central to our message is this point: With far lower carbon emissions and far better fuel efficiency than gasoline, it can truly be said that diesel is no longer a dirty word."
Launching today, the Audi multimedia campaign to educate America about the benefits of TDI clean diesel includes advertisements at fuel pumps around the country, a television advertisement, a "Truth in Diesel" viral video and a Facebook Cause campaign in support of reducing carbon emissions. To check out the campaign and learn the truth about TDI clean diesel, check out audiusa.com/tdi. Download the new "Di*sel | It’s No Longer A Dirty Word" Audi TDI ad here.
Audi TDI – Truth in Diesel video :
To drive the TDI message online, Audi is also launching "Truth in Diesel," a viral video that emphasizes the need for America to achieve energy independence. Starting 30 years ago with the oil crisis of 1979, the video provides historical context around the nation’s ongoing struggle to break free from foreign oil. The simple solution = clean diesel. The video has been seeded on various online video sites. Check out "Truth in Diesel" on YouTube available here.
Stressing its commitment to reducing emissions, Audi is making a donation to help support the first project in The Nature Conservancy’s voluntary carbon offset program. Through The Nature Conservancy’s Facebook Cause, Audi hopes to spread the word about reducing carbon emissions. For every Facebook user who joins the cause, Audi will donate $1 to The Nature Conservancy’s voluntary carbon offset program. To join the cause and for more information about this initiative visit causes.com/natureconservancy, which will be launching later today.
ABOUT AUDI
Audi of America Inc. and its 270 dealers offer a full line of German-engineered luxury vehicles. The Audi lineup is one of the freshest in the industry with 23 models, including 12 models launched during model years 2008 and 2009. Audi is among the most successful luxury automotive brands globally. In selling one million vehicles worldwide in 2008, AUDI AG recorded its 13th consecutive record year for sales growth. Visit www.audiusa.com or www.audiusanews.com for more information regarding Audi vehicle and business issues.
