In 2012 the company sold around 1,455,100 premium cars worldwide, 11.7 per cent more than in the previous year. Of these, a total of 123,622 Audi models found homes in the UK, an increase of 8.6 per cent year-on-year which establishes another sales record for the importer.
With deliveries exceeding the previous year’s figure by more than 152,000, this was Audi’s second-highest jump in sales in the history of the company. Only one year previously, in 2011, Audi had attracted around 210,000 additional customers. With around 110,400 deliveries (+0.8%) in December 2012, Audi again reached the strong sales total of the excellent final month of 2011.
In China Audi remained the clear premium-segment leader at the close of 2012. With 405,838 deliveries in 2012 the Ingolstadt-based manufacturer broke through the barrier of 400,000 cars for the first time ever – having crossed the threshold of 300,000 units only one year earlier.
Despite a model changeover in March, for the first time ever Audi sold over 130,000 of the long-wheelbase version of the A6 Saloon in China within the space of a year (132,872 deliveries). The A6 L thus remains the top seller in the brand’s Chinese model range and the most popular premium car in that market.
In the United States Audi established a new sales record in every single month of the past year and further accelerated growth from 2011: By the end of 2012 139,310 cars had been shipped to the United States, 18.5 per cent more than in the previous year.
Source: Audi
