British brand Aston Martin has debuted three hand crafted Dragon 88 Limited Edition models on the occasion of 2012 Auto China.
These three vehicles exhibited in Beijing are based on the DBS, Virage and V8 Vantage S models and demonstrate the personalisation possibilities available from Aston Martin.
The program will be limited to 88 cars, each of which will feature bespoke details that celebrate the mystical qualities of the dragon symbol. Some of the details include Aston Martin wing badges enhanced with 24 carat gold and special colours selected to chime with traditional Chinese art and imagery.
Dr Ulrich Bez, CEO of Aston Martin said that "The stunning Dragon 88 sports cars – hand-built by our world-class
craftspeople in England – reflect the design flair and technical
excellence of the luxurious Aston Martin brand,"
He also added "I am very happy to be able to present these iconic cars on the world
stage here in Beijing, and I and my staff in China look forward
discussing them with visitors to the exhibition.
“This is the first time we have participated in a major automotive show
in China since our wholly-owned subsidiary, Aston Martin Lagonda (China)
Automobile Distribution Co., Ltd., became our general distributor in
China in summer 2011."
"We expect China to become one of our most important markets and look
forward to sharing the Aston Martin experience with Chinese customers.
Our dealership network is growing very quickly. It now includes
Shanghai, Beijing, Chengdu, Hangzhou, Guangzhou, Chongqing, Shenzhen,
Shenyang and Ordos City, and will soon include Kunming and Tianjin."
