Hyundai’s commercial for this year’s Super Bowl will not try and promote
one of the brands latest models. Instead the company decided to
concentrate on one of the principles that proved really successful for
them so far – the ‘culture of trying’.
The ad which was filmed at the
Montgomery, Alabama plant shows a designer receiving a little vocal
encouragement from pretty much everyone working at the above mentioned
factory site, and hints at what team work truly means inside such a
facility.
The ad features a rocky them song recreated through the
combination of voices of every employee inside the Alabama plant, who
will naturally feel extra proud when going to watch the spot live during
the Big Game.
All For One: Hyundai 2012 Super Bowl Ad
30 Jan 2012
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