At the 83rd Geneva Motor Show, the European Design Institute (IED) of Turin is presenting the world premiere of Gloria, the concept by the Master in Transportation Design in collaboration with the Alfa Romeo Style Centre.
The European Design Institute of Turin, thanks to the support of and vicinity to the Fiat-Chrysler EMEA Design Center, has had the opportunity of training its young car designers on the subject of: “conceiving an Alfa Romeo saloon to communicate to the American and Asian markets”.
In effect, the saloon remains a symbol of elegance and prestige for these markets, associated with the idea of comfortable space both at the front and the rear, expressed by the length of the model. In particular, the Alfa Romeo Style Centre participated with passion in the various phases of the project.
4700 mm long, 1920 mm wide, 1320 mm high and with a wheelbase of 2900 mm, Gloria is a sports saloon with decisive lines that run down the side to the rear end. It would be propelled by a V6 or a V8 biturbo engine on the road.
Having reached its tenth attendance at Geneva, for 2013 the European Design Institute offers the possibility of experiencing at the stand the integration of the full-scale model.
It will be possible to interact with the concept car by choosing between five models of rims and five body colours to try out, replacing the real ones. The five rims are the result of a teaching project developed in collaboration with OZ Racing who, as sponsor of the Gloria’s 20" rims, asked the Master students to design a series of proposals.
Source: Alfa Romeo
