Fiat’s performance division has released new information regarding their new sub-compact and mini models, the Abarth 500C and Abarth Punto Evo.
The performance version Abarth Punto Evo wants to attract young buyers aged between 18 and 30 years old while the Abarth 500C features the same attractive appearance, especially to women which in this case prefer a more powerful engine.
The Abarth 500C comes with a 1.4-litre T-Jet engine that delivers 140 HP to the front wheels, and when accelerating from 0 to 100 Km/h the Italian mini takes 7.9 seconds.
As far as the Abarth Punto Evo, power is extracted from a 1.4-litre MultiAir unit that produces 165 HP, and in its case accelerating from 0 to 100 Km/h takes 7.8 seconds.
Sales for the Abarth 500C and Abarth Punto Evo will begin in Italy this month while the other markets will start receiving them later this year.
Abarth press release :
The Abarth 500C and Abarth Punto Evo, Abarth’s latest versions of two
tried and tested models, are due for launch from mid-June in Italy.
The
new Abarth Punto Evo aims to win an even bigger place in the hearts of
young enthusiasts, continuing the work begun with the Grande Punto,
which is bought mostly by customers aged between 18 and 30. The Abarth
500C is distinguished by its elegance and dynamism while the Abarth
spirit lives on in its sporting features. The new open-topped car with
its reworked engineering also represents a strategic choice by Abarth:
this model was also produced to appeal to women customers who seek
design and elegance but also appreciate the performance of a true sports
car.
Both cars recently made their international public debuts at
the Geneva Motor Show and now share the same launch to demonstrate to
the public that both represent the very best of the Abarth sporting
spirit despite their different characteristics and target customers.
This unique event is accompanied by an original advertising campaign,
created in conjunction with the 515 Creative Shop studio in Turin and
identified by the slogan “More power to your senses”, a concept that
matches the brand’s values perfectly.
The Abarth 500C and Abarth
Punto Evo will certainly help to consolidate the already excellent
results achieved in 2009. Proof that the direction taken by Abarth is
the right one comes from the statistics. These indicate quite clearly
that the brand is experiencing continuous growth: from 2008 to the
present day Abarth has sold nearly 22,000 cars, including 8400 Abarth
500 versions and 2700 Abarth Grande Punto cars during 2009, as well as
more than 3300 performance kits. This commercial success is complemented
by the inexorable growth in dealerships and official performance
centres. Abarth is in fact completing its coverage of strategic cities
in Europe such as Amsterdam and Paris, and in addition to consolidating
its presence in existing markets it is extending to Eastern European
markets such as Romania and countries in the Mediterranean basin such as
Israel. The Abarth distribution network is a truly unique phenomenon,
boasting 141 showrooms, 140 official performance centres and 300 service
centres in Europe. That’s not to mention the latest network of Abarth
Racing preparation shops made up of six outlets in Italy, which are
exclusively responsible for selling Abarth racing cars and servicing
them for customers.
Two models, one spirit: driving experience
taken to the maximum sensory levels
The new advertising
campaign “More power to your senses” will be rolled out in different
media in the coming months, with particular attention to digital media
and is further reinforced by a distinctive red graphic marking that
simultaneously divides and unites the two cars. The Abarth 500C and
Abarth Punto Evo offer a unique and unrepeatable driving experience that
transcends the idea that a product is something simply to be used,
taking you into the realms of powerful emotion. Normally, when you use
an object you do not think about how it was made or why it was made in a
certain way, you simply use it. This does not happen with an Abarth. An
Abarth reminds you in every detail and at every moment that it was
built with but one purpose: performance. Each of its components
expresses its vocation: its incisive engine sound, the noise of its
wheels on the asphalt, its attractive design, its race-tuned suspension
and acceleration worthy of an out-and-out sports car.
With an Abarth
the perception of driving is increased and amplified to the maximum.
The
perception you receive from an Abarth Punto Evo, in particular, is
guaranteed by the 165 HP delivered by a MultiAir engine with enhanced
power level to guarantee even more driving performance and adrenaline:
all in all, the new car represents Abarth empowerment taken to its
highest levels. The Abarth 500C perception combines all the sensations
of sports driving with those produced by the panoramic opening hood
which accentuates your perception of the surrounding environment, the
wind in your hair and the sound of 140 HP under the bonnet. Driving is
even sportier thanks to steering wheel gearchanges.
These two models
may be very different but they share a single spirit, the sporting
spirit of the Abarth scorpion logo, which has proved itself capable of
awakening the passion of thousands of motorists with a taste for
challenge, speed and Italian style.
Abarth 500C video :
Abarth Punto Evo video :
