Ford Bronco is a sales hit. The US-based manufacturer did it again. Even though the sales are going well, the guys from Ford decided to spur the things a little bit for the 2023 MY.

According to Ford, the new 2023 Bronco can be ordered with a Sport Black Diamond Off-Road Package.

Ford adds new protection to vital, vulnerable areas, special 17 inch aluminium wheels and of course all-terrain tires. Also, there are some special graphics on the bodywork.

“For adventurers who want to get more from their Bronco Sport, we’re enhancing the ownership experience by offering more trail capability with the new Black Diamond Off-Road Package, plus an included opportunity to learn what their SUV can do at Bronco Off-Roadeo,” said Ford Enthusiast Vehicle Marketing Manager Mark Grueber.

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And here is the reason why Ford put on an off-road pack for the Bronco Sport.

“Today, nearly 90 percent of Bronco Sport customers that attend Off-Roadeo are likely to go off-roading again, and 97 percent of customers are more knowledgeable and confident doing so, furthering our goal of getting into the wild.”