The premium segment saw increasing sales in the first galf of 2016, with all the major manufacturers benefiting from this. Porsche is one of the names who managed to score a record growth with 117,963 new vehicle deliveries worldwide, which is three percent up in the first half of 2016 compared with the previous year’s figures. This growth is being driven by the models Cayman and Boxster: with 6,115 new vehicle deliveries for Cayman and 6,740 for Boxster worldwide.
Compared with the same period in the previous year, the Macan also achieved an increase of 11 per cent with a total of 45,086 new vehicle deliveries, as did the 911 with 18,579 vehicles (+10 per cent).
As a result of the upcoming model change, Panamera sales remained lower than the level achieved in the previous year. The new Panamera has been available to order since 28 June and will be available at dealerships from November. The car will be available from January 2017 in the USA and China.
The strongest individual market in the first half of 2016 was once again China: with 30,440 new vehicle deliveries, the Chinese market ranks above that of the USA (26,708 new vehicle deliveries). Europe has maintained the high levels seen in the previous year and was once again able to grow its sales by 5 per cent to 40,646 new vehicles. The German market saw an increase of 2 per cent, with 15,299 new vehicle deliveries.
