Toyota is introducing the 2015 Camry on the US market with a special campaign that challenges people to live inspired lives while taking them to places they have never been before.
The launching campaign is called "One Bold Choice Leads to Another" and includes six new broadcasted sports using multi-cultural insights aimed at a transcultural audience. One of them is called Guitar and shows a woman who goes to a storage auction and hits the jackpot.
This should be the most watched commercial as it features the legendary stars blues legend, BB King. The spot is only 30 seconds long and can be watched below.
06 Oct 2014
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