Mercedes has long been associated with the world of fashion, designing cars "that appeal to those with a strong sense of style" and as the Mercedes-Benz Fashion Week Fall 2011 has already kicked off, the German automaker has decided to launch a unique campaign.
They have created the 2012 Mercedes CLS 63 AMG Fashion Force Patrol Car, which at a first glimpse will get you fooled into thinking it is an actual Police car, and which will roam around the streets of New York being on the lookout for ‘style setters’.
Those who will fit the description will be offered a ride in the 2012 Mercedes CLS 63 AMG Fashion Force Patrol Car to their desired destinations and also get their picture taken.
"The Mercedes-Benz Fashion Force car is a statement about New York being
one of the greatest fashion capitals of the world and the confident
approach to individualistic style that people strive to explore
throughout this amazing city," said stylist Brad Goreski.
The Mercedes-Benz Fashion Week Fall 2011 will takes place in New York, NY at Lincoln Center from February 10th to 17th.
