The first 2011 Kia Rio sketches have just been revealed today, and as you can see the automaker wants to turn their next B-segment model intro something more appealing.
The next generation model will be longer, lower and wider, and as the company says, the 2011 Kia Rio will target ‘progressive, energetic consumers who want a stand-out design’. To ensure this, its designers have given the 2011 Kia Rio a swept-back profile and a character line rising out from the front wheel for a more dynamic appearance, while at the interior customers should expect a level of quality usually found in more expensive models.
The 2011 Kia Rio will premiere at the Geneva Motor Show in March, which is when we’ll have complete details and photos with this newcomer.
Kia press release :
The first official sketches of the next generation Kia Rio revealed
today show a powerful, bold design that marks “the next big step” in the
company’s ongoing design revolution.
Longer, lower and wider than the existing Rio, the new model is
designed to inject emotional appeal into the B-segment, targeting
progressive, energetic consumers who want a stand-out design.
Described by Kia’s Chief Design Officer, Peter Schreyer, as ‘sporty
and elegant’, the B-segment newcomer has a swept-back profile and a
character line rising out of the front wheel which gives it a sense of
movement and fluidity, even when stationary. Inside, new Rio will offer
a feeling of quality typically associated with larger, more expensive
models.
“Downsizing is becoming more and more of a trend these days and a
B-segment car as attractive as all-new Rio, with its driver-oriented
cabin and interior trim options, will no doubt help consumers to be more
comfortable making that switch. New Rio is the ‘next big step’ in
Kia’s design revolution and we anticipate this model becoming even more
popular than the current vehicle,” comments Soon-Nam Lee, Director of
Overseas Marketing, Kia Motors Corporation.
The new Kia Rio will make its global debut at the Geneva Motor Show on Tuesday, March 1 2011.
The current Kia Rio was the company’s third best-selling vehicle in
overseas markets during 2010 with sales of more than 205,000 units.
