As the 2010 Chicago Auto Show opened its doors for journalists today, the Blue Oval has unveiled the 2011 Ford Edge crossover together with photos and details.
The 3.5-litre V6 will still continue as the standard powering option for the 2011 Ford Edge, and two more choices have been added, and these are the 2.0-litre 4-cylinder turbo with EcoBoost and a 3.7-litre V6 that will power the Edge Sport variant.
With the 3.5-litre V6 the 2011 Ford Edge crossover can produce 285 HP while the 3.7-litre Sport variant outputs 305 HP.
Specific details regarding design, interior highlights and technology available in the official press release below.
The 2011 Ford Edge price was not announce yet.
Ford press release :
CHICAGO, Feb. 10, 2010 – The award-winning MyFord Touch driver
connect technology is just the start of an entire suite of
class-exclusive convenience features and technologies available on the
2011 Ford Edge and not found on crossovers that cost twice the price.
“The 2011 Ford Edge delivers the perfect blend of style, technology
and capability our customers demand,” said Jason Mase, crossover
marketing manager. “The Edge has been at the forefront of
consumer-focused features and conveniences such as SYNC®, which allowed
customers to connect their devices in a vehicle like never before. Now
MyFord Touch builds on that heritage with new driver connect technology
that leads the industry.”
MyFord Touch won both Popular Mechanics’ Editor’s Choice
Award and CNET’s “Best of CES” in the car and GPS technology category
at the 2010 International CES (Consumer Electronics Show).
MyFord technology comes standard on every 2011 Ford Edge and defines
an all-new in-car experience, taking vehicle interior design into the
realm of popular personal electronics devices such as laptop computers,
mobile phones and MP3 players. The MyFord system uses controls such as:

  • Five-way buttons mounted on the steering wheel, naturally
    placed for a driver’s thumbs to control menu commands and select
    functions
  • An 8-inch LCD screen in the center stack and
    4.2-inch screens in the instrument cluster provide vehicle and
    infotainment information
  • Voice control, including a new
    “flattened grammar” voice-control system that simplifies common
    commands and introduces voice control for more features, such as audio
    tuning and climate control

MyFord Touch, standard on the 2011 Edge Limited and 2011 Edge Sport,
includes two 4.2-inch configurable LCD screens in the instrument
cluster as well as the 8-inch LCD touch screen in the center stack,
five-way controls on the steering wheel – plus a new Media Hub with two
USB 2.0 ports, video input jacks and an SD card slot.
Premium Sony sound system and interface
An upgrade to the MyFord Touch system is the Sony® Audio System, which
adds a Sony-designed electronic center stack panel with a high-gloss
black finish and unique treatment of the touch-sensitive controls. The
Sony panel is completely flat (except for the center knob), so the
touch cells are executed as circular “landing zones” for the finger.
The heart of the Sony Audio System is its extraordinary sound
quality. Comprised of 12 high-quality speakers and a Class D
all-digital amplifier, the Sony system has the ability to pump out 390
watts of continuous power (RMS). Further, Dolby Pro Logic® II
technology creates true virtual 5.1 channel surround sound throughout
the car for a unique listening experience.
MyFord Touch perfectly complements Ford SYNC, the award-winning
voice-activated communications and entertainment system developed by
Ford and Microsoft® that fully integrates Bluetooth®-enabled mobile
phones and digital media players into the vehicle. Standard with SYNC
is the Traffic, Directions & Information application, which
provides simple hands-free access to personalized traffic reports,
precise turn-by-turn driving directions and up-to-date information
including business listings, news, sports and weather.
Like the song? You can tag it
Also available on the 2011 Ford Edge is the world’s first
implementation of iTunes® Tagging in a factory-installed HD Radio
receiver. With a simple push of the “TAG” button on the MyFord touch
screen display, the song information will be stored in the radio’s
memory.
Once a song is tagged, customers will dock their iPod® to the SYNC
system and the “tagged” song information will transfer to that iPod. Up
to 100 tags on SYNC can be stored until the iPod is connected. When the
iPod is then synced to iTunes, a playlist of tagged songs will appear.
Customers can preview, and if desired, purchase and download tagged
songs from the iTunes Store.
One significant benefit of HD Radio technology is the sound quality
of the broadcast. With digital transmission, sound quality is
dramatically better – FM sounds like a CD and AM sounds like today’s FM
broadcasts. And unlike analog broadcasts, digital broadcasts aren’t
susceptible to interference, fadeout and other issues.
More class-exclusive technology
New to the Ford Edge lineup as standard equipment is the popular MyKey
programmable vehicle key. MyKey allows parents or other concerned
owners to restrict certain features when in the hands of a MyKey
driver. MyKey encourages seat belt usage, provides earlier low-fuel
warnings, engages applicable driver-aid systems, and sounds chimes at
preset speeds while limiting audio system volume and top vehicle speed.
Other new content on the 2011 Edge are standard Easy Fuel Capless
Fuel-Filler System and available Intelligent Access with Push-Button
Start, which allows the driver (with key) to automatically unlock car
doors when approaching the vehicle, allowing for push-button start.
The innovative Adaptive Cruise Control and Collision Warning with
Brake Support leads the long list of available technologies for the
2011 Ford Edge. Adaptive Cruise Control allows the driver to set the
vehicle’s speed and maintain it without using the accelerator pedal and
warns the driver of a collision risk.
Collision Warning with Brake Support uses radar to detect moving
vehicles ahead and warns the driver of danger with an audible alarm and
warning light. The system also automatically pre-charges brakes and
engages an electronic brake assist system to help drivers stop more
quickly.
Other available features and technologies on the 2011 Ford Edge include:

  • Blind Spot Information System (BLIS) with Cross Traffic Alert
    helps detect vehicles in blind spots during normal driving as well as
    traffic approaching from the sides when reversing out of parking spots.
     
  • Ambient lighting
    allows drivers to choose among seven colors with five intensity
    settings for interior accent lighting now controlled through the MyFord
    Touch system’s touch screen.
  • Other convenience features include: rear view camera; rain-sensing wipers, which detect moisture on the windshield and activate automatically; remote start; available HID (high-intensity discharge) headlamps; and power liftgate.
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“The Edge has stood out from the competition from the very
beginning, and the 2011 model will be a standout again, in the way it
merges style our customers want with technology our competitors can’t
match,” said Mase.
CHICAGO, Feb. 10, 2010 – The designers of the 2011 Ford Edge decided
to throw customers of this popular midsize crossover a curve. A few
curves, actually.
The 2011 Ford Edge abandons straight lines in favor of a more
flowing, harmonious design to make an immediate and lasting statement
about what this unique vehicle stands for and offers: style and
technology in a compelling package.
“Everything about the 2011 Ford Edge is bolder and more flowing,”
said Hak Soo Ha, exterior design manager. “All of the new lines are
more expressive, which very much defines our Edge customers.”
Increased presence is announced through a bolder grille and a chin
spoiler that appears more crafted. The A-pillar flows into the hood,
which adds subtle undulations to create a heightened sculptural
quality. The flowing, wrapping lines emphasize both the front end and
the new wheel lineup, which includes 18- and 20-inch wheels.
“The goal of the newly designed wheels is to make them more organic
and less chiseled and straight in appearance,” said Ha. “The new
treatment ties very nicely to the look of the front end.”
The new Edge Sport features class-exclusive 22-inch polished
aluminum wheels with Tuxedo Black spoke accents, and other unique
styling cues, including a Tuxedo Black grille, smoked headlamp and
taillamp treatment, body-color rocker moldings, oval chrome exhaust
tips, body-color door cladding and revised body-color lower front and
rear fascias.
High-tech look from front to back
Craftsmanship and attention to detail is apparent in the
treatment of the headlamps and auxiliary lamps. The headlamps are no
longer simply encased among the hood, fender and fascia. Instead, the
execution allows a more floating, less encapsulated appearance. The LED
auxiliary lamps are vertical rather than a rudimentary square or round
shape, adding to the technical appearance of the front end.
The harmonious design is carried through to the rear fascia. The
taillamps also are executed with style and technology to create a more
modern, almost jewel-like appearance. Key to the execution is a
secondary inner lens with a unique floating shape combined with
unconventional reflective pieces. Larger, 4-inch bright exhaust tips
and a two-piece liftgate appliqué round out the new exterior
enhancements at the rear.
“Technology is one of the dominant themes of the 2011 Edge, so we wanted to express that throughout the exterior,” said Ha.

Source: Ford