The first teaser images and video with the production version 2011 Audi A1 have been released, with world debut for the first premium subcompact car scheduled for the Geneva Motor Show in March.
Before the car will be presented in the flesh in Geneva, fans will be able to see the 2011 Audi A1 at the beginning of February next year when the new German mini car will have its online premiere, with details regarding technology, driving dynamics and efficiency also expected to emerge.
The 2011 Audi A1 teaser shows that the company’s new car features bold design with Audi’s single-frame grille, a coupe-like silhouette, aiming at young drivers who live in the city. The roof arch is also a unique characteristic and Stefan Sielaff, Head of Design at AUDI AG says that as a surprise they might change the corners and the width of the front grille.
Audi press release :
Ingolstadt, December 14, 2009 – Audi will be the first manufacturer to offer a premium car in the subcompact segment when it launches the Audi A1. A young target group will experience new standards of quality, technology, and design.
The waiting comes to an end in early February 2010 when the A1 celebrates its online premiere (end of secrecy). Until then, we’ll make the wait more tolerable by giving you a look through the keyhole. In the weeks ahead, Audi experts will be explaining characteristic details of design and production online before we show the first photos of the car.
Following the online premiere we’ll throw the doors wide open and reveal the background behind the technology, driving dynamics, and efficiency leading up to the Geneva Motor Show (March 2010). Members of the Audi Board of Management will answer your questions online. Please note: All content, such as videos, photos, and text information can be downloaded from the “Journalists’ Corner” on the Audi A1 MediaGuide.
The Audi A1 will celebrate its world premiere in Geneva.
Audi A1 teaser video :
The A1 Online Special for customers will go online at www.audi.com/a1 at the same time as the Audi A1 MediaGuide, which is intended for journalists. In addition to numerous possibilities for exploring the world of the Audi A1, Audi also has an A1 Facebook fan page (www.facebook.com/audia1), the Audi YouTube channel (www.youtube.com/audi), and an A1 Twitter channel (http://twitter.com/audi_online).
Ingolstadt, December 14, 2009 – A new name, a new segment, a new car. Is there a more fascinating challenge for a car designer? Bold and surprising design was what the Audi team was aiming for in 2007 when it designed the A1 project quattro for the Tokyo Motor Show and again in 2008 for the A1 Sportback concept for the Paris Auto Show. Both studies are emotion-packed visions for a new, young target group and the particular requirements of city driving, and have been systematically refined ever since. The future is almost here: The countdown to the A1 is on.
The car is still a secret, yet Stefan Sielaff, Head of Design at AUDI AG, is already talking about the future smallest model in the Audi family. “The new A1 has Audi design in its genes. Like all Audi models, the ratio of greenhouse to body is between 1:3 and 2:3. The front overhang is short, but the wheel wells are pronounced, giving the A1 a wide road stance.”
The Audi design team has also come up with something special for the C-pillar. The coupé-like silhouette of the A1 is clearly different from that of the A3. “Audi is renowned for taking a lot of features of its showcars into series production. The roof arch is a unique characteristic of the Tokyo showcar; there is a certain dynamism in the flow of the A- and C-pillars. An important detail for customization; that much I can tell you,” said Sielaff. There will be many ways to customize the A1 to your personal ideas, especially in the interior.
The single-frame grille – a central Audi design feature – will identify the A1 as an Audi. But there’s a surprise in store. “We’ll do something here, maybe with the corners and the width of the grille,” says Sielaff. This will affect the headlights. But more on that in January 2010.
Audi A1 Design video :
